many retailers have expanded hours and stepped up promotions to entice those who waited until the very last minute to finish their christmas list. nbc's frances coe has more. >> reporter: as santa finishes up his list and checks it twice before his big trip, most americans are headed out, too, to finish shopping for everyone on their list. >> just getting something for my grand mom, something for my mom. >> mom, dad, brother, sister. >> sneakers for my nephew. that's it. i'm done. >> reporter: but according to a survey last week, there are millions of shoppers who are not quite done. 132 million to be exact. 26 million hadn't even started. >> i know who i need to buy for but not what i'm buying yet. >> reporter: to help in the holiday rush many stores like target, toys"r"us, and macy's stayed open around the clock this weekend and plan to through christmas eve. >> a lot of people have really challenging work schedules, traditional work schedules really no more.